Higher education films by DMK Media Group

Higher Education

Brand anthems, campus tours and recruiting films that sound like your campus actually feels. Real students, real moments, one team from concept to delivery.

02 / The approach

Your campus, told true.

Prospective students can smell a stock campus video from a mile away. We build higher ed films around real students, real faculty and the moments that actually happen on your campus, then deliver them in every format admissions needs, from the big anthem to the fifteen second cutdown. Aerials, athletics, events and stills come from the same crew, so everything matches.

Everything on this page was produced and finished in house.
Real students
No actors, no stock
Anthem to :15
Every cutdown admissions needs
Campus wide
Academics, athletics, aerials
03 / The work

Outcome · Brand Anthem

What the anthem produced

The anthem shoot kept giving. Separate student spots and cutdowns for social came out of the same production, so admissions had something for every channel.

Outcome
Cutdowns
Student Spots
Multi-day
campus shoot
Cutdowns
every channel
Student spots
for web + social
Lycoming anthem stillLycoming anthem stillLycoming campus still

Outcome · We Are 101

Three years running

It started with a Veterans Appreciation film in 2018. The next year, Penn State Strategic Communications brought us on for its end-of-year film, and we made three in a row: We Are 101 in 2019, Resilience in 2020 and Our Favorite Things in 2021, each one a look back at the year for alumni and socials.

Outcome
2019 to 2021
Three Years Running
3 films
one a year
2018
our first Penn State film
Alumni + social
campus wide reach
PSU Arboretum framePSU Resilience framePSU We Are 101 frame

Also on campus

More for these schools

One film rarely covers a whole campus. For Lycoming, we followed the anthem with a student-hosted campus tour. For Penn State, the Arboretum got its own end-of-year film.

3 films
2019 to 2021
7+
campus tour locations
Script
to screen
The host talks to camera at Cafe 1812Students laughing together in the ArboretumThe Nittany Lion with a student on the Arboretum path
04 / How we work
01
Pre production

Discover

A real conversation with admissions, marketing and the people who live your campus. We write the story before a single frame rolls.

02
Production

Create

Crews on campus through the moments that matter: move-in, game day, golden hour on the quad. Film and stills in the same pass.

03
Post + delivery

Deliver

Edit, color, sound and licensing in house, delivered in every format the campaign needs, from broadcast to a story frame.

05 / Start something
Lycoming College campus

What does yourcampus need?

Brand anthem
Campus tour
Recruiting
Athletics
Admissions campaign
Event coverage
Photography
Not sure yet
Tap everything that applies. No wrong answers.