Commercial video production b-roll

Commercial Video

From broadcast to social, we produce high-impact commercials built to perform, crafted with care and made to move your audience. Concept to color, one team carries it end to end.

02 / The approach

Built with purpose, crafted with care.

Every commercial project starts with one question, what do you need to accomplish? From there we build a production plan tailored to your goals, timeline and budget. Pre-production and scripting, location scouting, crew and equipment, talent coordination, post-production, color and music licensing. No unnecessary overhead, no cookie-cutter packages, just the right team and the right approach for your specific project.

Every spot on this page was produced and finished in house.
321,000+
Views on one campaign
Concept to color
Everything in house
Broadcast + social
Every format delivered
03 / The campaigns
New Trail It's Not Complicated

Film · New Trail

It's Not Complicated

Good beer doesn't need a complicated pitch.

Three spots for New Trail Crisp Lager, written in house around one idea: It's not complicated. We cast it, found the locations and kept every scene as simple as the beer.

3 Spots
Scripted
Casting
Campaign
100%
in house
Broadcast
+ social cuts
Coming soon

Coming soon · It's Not Complicated

Three spots, one idea

Three scripted spots, with TV and social cuts on the way. Every piece of it, from the script to the final edit, stays under one roof.

Broadcast
Social Cuts
In House
3 spots
TV + social
Scripted
comedy
In house
cast to color
It's Not Complicated: Back Yard spot frameIt's Not Complicated: The Setup spot frameNew Trail Crisp end card, From the Mountains of Pennsylvania

Outcome · Brand Anthem

What the anthem produced

The anthem shoot kept giving. Separate student spots and cutdowns for social came out of the same production, so admissions had something for every channel.

Outcome
Cutdowns
Student Spots
Multi-day
campus shoot
Cutdowns
every channel
Student spots
for web + social
Lycoming anthem stillLycoming anthem stillLycoming campus still

Outcome · 95th Anniversary

95 years, one sitting

The film marks nine and a half decades of engine building, from the factory floor to the sunset hangar.

Anniversary
Golden Hour
Air to Air
95 years
in one film
Air to air
from a second plane
In house
start to finish
95th Anniversary film frame95th Anniversary film frame95th Anniversary film frame

Outcome · Broken Heels

On air and in stream

Crafted For Adventure ran on regional television and as a YouTube in-stream campaign, backed by a full social asset suite.

Broadcast
YouTube
Social Suite
321K+
youtube views
Regional
tv broadcast
Custom
camera rigs
Truck bed packed at sunriseFishing trip on the waterFire at sundown

Outcome · Crisp Lineup

Two spots for TV

Crisp Amber got its own TV spot and product photography, and the footage kept working, cut into a second :30 that sells the whole lineup.

Launch
Product Photo
TV Spots
2 TV spots
Amber + lineup
Photography
product stills
TV Spots
on air
Crisp Lager cans lined up on iceCrisp Amber can cracked open with foamCrisp Lime cans on ice in a cooler

Outcome · Clean Energy Center

The trades, up close

The film shows prospective students where the program can take them, with :30 social cuts by topic and photography shot on the same visit.

Recruiting
Stills
Workforce
Film + stills
same visit
On the job
in two homes
In house
start to finish
Clean Energy Center film frameClean Energy Center film frameClean Energy Center film frame
04 / How we work
01
Pre production

Discover

A real conversation about your brand, goals and budget. We write the plan, the script and the shot list before a single frame rolls.

02
Production

Create

Crew, location, talent and gear, handled. One team shoots it with the same care whether it is a broadcast spot or a quick social cut.

03
Post + delivery

Deliver

Edit, color, sound and licensing in house, delivered in every format the campaign needs. We stay until it performs.

In good company
Clients who trustthe process
Lycoming Engines
Penn State
UPMC
Geisinger
New Trail Brewing
Romark Logistics
Lycoming College
Croda
Kaman
Energy Transfer
Moran Logistics
Chesapeake Energy
Penn College
EnerStar
GridLife
Clean Energy Center
Lycoming Engines
Penn State
UPMC
Geisinger
New Trail Brewing
Romark Logistics
Lycoming College
Croda
Kaman
Energy Transfer
Moran Logistics
Chesapeake Energy
Penn College
EnerStar
GridLife
Clean Energy Center
05 / Start something
Cheers

What does yourbrand need?

Broadcast spot
Social campaign
Product launch
Event coverage
Brand anthem
Recruiting
3D + design
Not sure yet
Tap everything that applies. No wrong answers.