UPMC surgeon in scrubs smiling under operating room lights
UPMC / HEALTHCARE PHOTOGRAPHY + VIDEO

UPMC

THE FACES OF A HEALTH SYSTEM
CLIENT: UPMC NORTH CENTRAL PA
CAMPAIGN: ONGOING PARTNERSHIP
02 / Project overview

One health system, every department.

We've been UPMC's crew in Williamsport and its rural hospitals since 2018. We photograph new physicians, events and facilities, and we've made more than a hundred videos: recruitment spots, patient stories, department films, residency tours, and community pieces for Williamsport, Wellsboro and Coudersport.

VIDEOS100+ SINCE 2018
COMMUNITIESWILLIAMSPORT + RURAL SATELLITES
PHOTOPHYSICIANS, EVENTS, FACILITIES
AUDIENCEPATIENTS TO RECRUITS
03 / The reel
FEATURED FILM

A patient story, in thirty seconds.

Clyde Peeling, owner of Clyde Peeling's Reptiland, tells his story. Cut for broadcast and social.

Clyde Peeling with a tortoise, frame from the UPMC patient story spotCLYDE / 30s SPOT
04 / The Set
Clyde Peeling, UPMC patient story portrait01CLYDE / PATIENT STORY
Surgeon at work in the operating room, film frame02IN THE OR
ONE SYSTEMEVERY DEPARTMENTYEAR AFTER YEAR
UPMC surgeon portrait in scrubs under OR lights03SURGEON PORTRAIT
UPMC patient story portrait, a man and his dog in front of a vintage tractor04UNDER THE LIGHTS
UPMC physician in a white coat talking with a patient by a window05WITH A PATIENT
UPMC physician in a white coat in a hospital corridor06ON THE FLOOR
UPMC patient story portrait, a woman smiling among flowers outside her home07SCRUBBED IN
Surgeon with loupes working under operating room lights08IN THE OR / 02
Enlarged gallery frame
UNDER THE LIGHTS01 / 08
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05 / Behind the Set
BEHIND THE SET

Hospitals, hangars, and the cockpit of a plane.

Interview setups, lighting in working spaces, and a patient story that took the crew into the air.

Filming a patient story in an aircraft hangarTHE HANGAR
Cinema camera rig on a slider, behind the scenesTHE RIG
Interview setup with lights and camera in a hospital roomINTERVIEW SETUP
Crew framing a shot on location for a UPMC shootON LOCATION
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