State Light

One lager, one fan base, every surface it lives on.

New Trail brewed State Light for Penn State fans, so the campaign had to work everywhere they'd see it, from the feed to a billboard on the way to the game. We set up a tailgate with a local chef on the grill, then put the cans on the 50-yard line with turf on a green screen stage. The stills, reels and graphic animation all came out of that work, sized for everything up to a billboard.