Student host and the Nittany Lion in the We Are 101 classroom set
← Our Work / Higher Education

We Are 101

Penn State · The chant, explained
02 / The project
We Are 101 title card with the host and the Nittany Lion

Two words, the whole campus

Penn State's 2019 end-of-year film, built on the We Are chant. Caught in the wild across campus, with the President closing it out.

Higher Ed
1:44
On campus
The idea
Caught in the wild

Take the two words every Penn Stater knows and follow them around campus: a We Are across the quad, a Penn State back from a stranger, and the thank you, you're welcome that closes it out. In between, the film spells out what the chant stands for.

Call + Response
The President
Nittany Lion
3
locations across campus
2 days
on the ground
Student in a Penn State jacket high-fiving a shopper in a grocery aisleStudent calling out We Are on campus with a coffee in handThe Penn State President with the host and the Nittany Lion
The crew
Three locations, two days, tight windows

The Nittany Lion and the President run on tight schedules. We shot three campus locations in two days alongside Penn State's in-house team, then cut, graded and titled it ourselves.

Concept
Storyboards
Title Design
Edit + Color
2
days on campus
In house
edit, grade, titles
Crew lighting the classroom set with the host at the boardCamera and bounce board set up outside on campus in fallCrew filming in a grocery store aisle
4 platforms
Alumni email · Social · YouTube · Website

Sent to alumni, posted across Penn State's social channels and YouTube, and featured on the web. One film, everywhere the university talks to its people.

R.01
Delivered for alumni email, social, YouTube and the web
R.02
Produced for Penn State Strategic Communications
R.03
Three end-of-year films, 2019 to 2021
R.04
The President and the Nittany Lion, in tight windows
← Back to projectsStart a project