A 15 pack of New Trail Crisp Amber Lager loaded in a truck bed, frame from the spot
← Our Work / Commercial

Crisp Amber

New Trail Brewing · A launch campaign for the lineup
02 / The project
Crisp Amber spot frame

The amber, launched

Crisp Amber got its own TV commercial, plus product photography to match.

Launch
Campaign
Beverage
The idea
Built for the lineup

Crisp Amber in hand and next to the rest of the lineup, shot to match the Crisp family look.

Product
Lineup
Brand Look
The lineup
front and center
In hand
on screen
Crisp Amber spot frameCrisp Amber cans pulled from a beer fridge, spot frameCrisp Amber spot frame
The craft
Spot to shelf

We then cut footage from earlier Crisp shoots in with the new material for a second :30 covering the whole lineup, closing on a 3D end card built in Blender.

Film
Product Photography
3D End Card
In House
Two TV spots
one lineup
In house
every format
Crisp Amber spot frameFriends dancing in a bar with Crisp Amber, frame from the spotCrisp Amber spot frame
2 spots
for TV

One spot for Amber, one for the whole lineup, plus the stills to back them up.

R.01
TV spot for Crisp Amber
R.02
Product photography library
R.03
A :30 lineup spot for TV, closing on a 3D end card
R.04
Produced and finished in house
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