The campus as it is
Real students in real moments, all across campus.
Lycoming students don't have to pick just one thing, so the anthem runs on match cuts that carry each one from one part of campus life to the next. Lecture hall to the quad. Library to the football field. Studying a dinosaur skull in the archaeology lab, then painting it in the art studio.
We wrote the concept and script, boarded every match cut, scouted every location and ran a casting call with callbacks to find the right students. A director we brought on led the multi-day shoot, which also gave Lycoming separate student spots and social cutdowns.
The anthem leads the admissions push. Student spots and cutdowns from the same shoot cover everything else.
