Crafted for adventure
A full-service commercial production for New Trail Brewing, built around one idea: Broken Heels is crafted for adventure.
Broken Heels is crafted for adventure, so we gave it a full day outside. It heads out on the water and down the trail, and it all comes back together at camp, where the rider and his dog roll in to meet up with friends.
We handled this one start to finish, from the first storyboard through the final sound mix. Some of the best shots needed rigs that didn't exist yet, so Dennis built them, including a mount that let the cans ride with the camera for the close POV shots.
Crafted For Adventure ran on regional television, as a YouTube in-stream campaign and across New Trail's social channels.
