Blood Orange Broken Heels cans in a market bag flat lay
NEW TRAIL BREWING / PRODUCT PHOTOGRAPHY

Blood Orange

THE FULL SET, ONE VIEW
CLIENT: NEW TRAIL BREWING CO.
CAMPAIGN: BLOOD ORANGE BROKEN HEELS
02 / Project overview

One build, one wall of frames.

New Trail wanted the Blood Orange Broken Heels launch to feel like a farmers market, so we built one: a working farm stand stocked with real citrus, lit soft and natural.

SETPRACTICAL FARM STAND
PROPSREAL CITRUS
BRIEFFARMERS MARKET
03 / The Set
Blood Orange farm stand set, wide01THE STAND / WIDE
Picking a blood orange from the stand02THE PICK
ONE BUILDEIGHT FRAMESFARMERS MARKET
Grabbing a can of Blood Orange Broken Heels03THE GRAB
Hero can of Blood Orange Broken Heels04HERO CAN
Blood orange juice pour05JUICE
Stacked cans on the stand06THE PACK
Cans in a market bag07MARKET BAG
The haul, bags of cans and citrus08THE HAUL
Enlarged gallery frame
HERO CAN01 / 08
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04 / Behind the Set
BEHIND THE SET

A farmers market, built for the shoot.

The stand from above, the crates getting stocked, and the shot on the monitor.

FROM ABOVE
Hauling crates of blood orangesSTOCKING THE CRATES
Kristen with the camera beside the blood orange standBEHIND THE CAMERA
Last looks before the first frameON THE MONITOR
NEXT PROJECT

The next launch starts with a build.

Start a shoot

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